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The second edition of the afaqs! Digital Evangelists' League (aDEL) took centre stage on August 21, 2026, in Mumbai , bringing together professionals who have played a meaningful role in advancing digital advertising and marketing in India. As digital has evolved from an emerging medium into an essential part of the marketing ecosystem, the professionals behind that transformation have become…
Ahead of the opening of its new Connaught Place store, adidas Originals is celebrating some of the neighbourhood's long-standing establishments through a series of experiential activations. The initiative brings the brand together with establishments including Nizam's, Nirula's, Gillu Florist, Mahatta & Co. and Radio & Gramophone House, highlighting their association with Connaught Place and its…
Business Today India@100 returns with its latest edition focused on India's manufacturing sector, bringing together policymakers, economists, business leaders and technology experts. The platform will feature Pushkar Singh Dhami, Chief Minister of Uttarakhand, who will discuss the state's industrial growth and its role in India's broader manufacturing and development plans. The edition will…
Guntas Randhawa has announced her exit from Unilever after a 17-year stint with the company. In a LinkedIn post, Randhawa reflected on her journey at Unilever, saying she joined the company fascinated by brands and leaves with an even deeper appreciation for people. She was most recently working as India head, Vitamins, Minerals and Supplements Division, Hindustan Unilever, a position she took up…
Radico Khaitan has launched Magic Moments Aam Panna , the latest addition to its Flavours of India portfolio. Inspired by the traditional Indian summer beverage, the new variant combines the tangy flavour of raw mangoes with vodka. It has been refined through Magic Moments' five-stage filtration process and has a sweet-and-sour taste profile with a crisp finish. Aam Panna joins the brand's…
NDTV has appointed media industry veteran Hersh Bhandari as brand advisor & head, NDTV CoLab, a strategic initiative anchored in integrating brand partnerships, branded content, original IPs and cross-platform experiences. Bhandari brings nearly three decades of experience across media, business strategy, marketing, branded content, revenue growth and new-business development. During his career,…
Bengal is about to get a new battleground - and this time, winning will take more than popularity. One of India's biggest and most-watched reality entertainment franchises, Bigg Boss , is now ready to open its doors to Bengal with Bigg Boss Bangla , premiering on 30 August, 8PM on Star Jalsha and JioHotstar . Over the years, the franchise has travelled successfully across multiple markets and…
Double Tap Films, the microdrama studio from Pratilipi, has commenced production on The Misfits, a college drama set against the backdrop of gaming and streaming culture. The series has been commissioned exclusively for ShareChat and marks Double Tap Films' first branded microdrama. Set on a college campus, The Misfits follows a timid freshman who finds his voice through gaming and streaming. The…
93.5 Red FM, East has officially announced the launch of 'Kona Kona Bajega' an innovative hyperlocal campaign designed to bring music directly into the streets, neighborhoods, and community spaces of their four major cities in Eastern India - Kolkata, Guwahati, Patna and Bhubaneswar. Built around the network's signature ethos, 'Bajaate Raho' the initiative redefines the traditional radio…
Television advertising volumes declined 7% in Jan-Jul 2026 compared with the same period last year, according to TAM AdEx's latest report. The data is based on TV commercial advertising measured in secondages and excludes promos and social ads. Despite the overall decline, Food & Beverages remained the largest advertising sector on television, accounting for 23% of ad volumes. Services followed…
JK Super Cement has launched Tera Ghar Mera Ghar, a 53-episode vertical micro-drama created in partnership with JUJU Films. The series premieres on August 21 on the ZEE5 Bullet Micro Drama App and is also available on ShareChat, Moj, and JK Cement India's Facebook and YouTube pages. Set in Kanpur, Tera Ghar Mera Ghar follows Aman and Asha, a young couple who get an opportunity to build their own…
Celebrating over 85 years of legacy, P.C. Chandra Group was showcased by Discovery India through P.C. Chandra - More Than Gold , which premiered on Warner Bros. Discovery, followed by their social media platforms and on P.C. Chandra Jewellers' YouTube channel. "Founded in 1939 as a jewellery business, P.C. Chandra has evolved over the past eight decades into one of India's leading diversified…
Servotech Renewable Power System has launched a new TVC for its Solar Lithium Battery, featuring actor Sonu Sood. The film is part of the brand's ongoing campaign and carries the tagline 'Maintenance Kum, Backup Mein Dum'. The TVC uses an everyday situation to highlight the product's features, including low maintenance, reliable performance and long-lasting backup. The film opens with Sood working…
From beauty and banking to lifestyle and consumer brands, Aagey Se Right AI Studio has been utilising AI to produce films across categories - building everything from stylised product worlds and fashion-led films to character-driven narratives and social-first content. But for ASR AI Studio, AI is not the end product. It is one part of a larger filmmaking process. Today, the studio combines AI…
Voltas Beko, a Tata Enterprise, has promoted Pradipta Roy to head - marketing operations. In his expanded role, Roy will bring together brand strategy, retail and below-the-line (BTL) marketing, and digital performance under a single charter. Roy moves into the position from his previous role as head - brand management & digital marketing, a role he held for over a year at Voltas Beko. In that…
Axis Bank has launched a new integrated campaign for its NRI Banking Services, focusing on the relationships and responsibilities that continue to connect NRIs with their families in India. Built around the thought 'Far Away But Never Apart', the campaign looks at how NRIs continue to support their loved ones despite living abroad. It also highlights the role of Axis Bank Relationship Managers in…
Publive has appointed Vishal Saini as business head - sales, strengthening its commercial leadership as the company expands its enterprise business across India and key international markets, with AXP Edge emerging as a key growth priority. In his new role, Vishal will lead Publive's sales strategy and execution, with a focus on accelerating enterprise growth, deepening strategic customer…
Forest Essentials' latest Raksha Bandhan campaign, DOR, explores how familiar fragrances can bring back memories of home and shared moments between siblings. Conceptualised and created in collaboration with White Tiger, the film features Danesh Razvi and Malhaar Rathod as siblings navigating a new chapter while holding on to their familiar bond. The campaign is built around the thought 'For…
Bihar has introduced a new policy to compensate social media creators for videos promoting government schemes and programmes. Under the amended Bihar Social Media and Other Online Media Rules, 2026, creators can earn Rs 10,000 for every one lakh views a video gets within 30 days, with the payout capped at Rs 1 lakh per video. The policy was approved during a cabinet meeting chaired by Chief…
JSW Group has extended its 'Rukna Nahi Hai' campaign with a new film supporting the Indian men's and women's hockey teams at the FIH Hockey World Cup 2026. The campaign brings together former Indian hockey players Sardar Singh, Rani Rampal and Ajinder Kaur, connecting different generations of the sport and highlighting the legacy and resilience associated with Indian hockey. The film looks back at…
Pepperfry has unveiled a refreshed brand identity as it expands its positioning from a furniture marketplace to a broader home products marketplace. The new identity includes a redesigned logo, a new visual identity and the tagline 'Fashion for your Home'. The company says the expanded marketplace now covers 150+ categories and more than 100,000 products across furniture, home d cor, furnishings,…
