Signals & Switches · Mar 24, 2026

You’re Buying an AI Bot.

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Do You Have Any Idea What It Actually Costs?

(This article was written with the help of AI, but all editing, analysis, commentary, & opinion are mine.)

Signals & Switches | Technology Strategy

by Paul Tonsager

I had planned to publish Amazon Knows. You Don’t. Here’s Why That’s Not an Accident this week, but the volume of reader questions about the real cost of AI made the decision for me — that piece…

Read on aet1998.substack.com ↗

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