Erin is the real deal. I met her via Jose M Lopes in the AdvisorTechBook LIVE 🎙️ community:
So then I cold DM’d her and asked if she’d like to come on my podcast. She said “Sure!”
And so here we are :)
BTW, I have 2 of her books left to give away - email me at joe@advisortechbook.com if you’d like a copy - first come, first served!
What’s the one thing? Well, read her book :)
Moving on…
There are some fantastic quotes in the book:
“If your business depends upon you to meet with every single client, then it will have very little value in the marketplace.”
“Don’t touch other people’s money unless you genuinely care what happens to it.”
“If you want to make $300 an hour, stop doing $20 an hour work.”
Erin met Paul in a coaching program they were in together and learned that he had 10X’d his business in 3 years… So she spent some time with Paul and 10X’d her business in 3 years… and now she teaches advisors how to do the same.
Confession time: I might have used AI for the title of this Substack:
They have a limited view of themselves
They haven’t defined their ideal clients
So she hired an attorney so that she could learn “RichSpeak”
Erin said “To be able to close a prospect of any size the first time you meet with them.”
“If your business depends on you to meet with every single client, then it will have very little value in the marketplace.”
If you’re interested in 10X-ing your business or turning it into a valuable asset… check out Erin’s training programs at www.ErinBotsford.com.
To Epic Human Stories,
Joe
P.S. 41 podcast episodes in! I’m ready to slow things down - we’ll be focused on writing the Ultimate book and giving this human a bit of a breather. :)
P.S.S. Don’t forget to email me requesting your copy of Erin’s book!
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