Convergence Corner: Katie Grimes Delivers Custom-Made Magic
The account executive from MadeToOrder walks through a custom order that required a bit of imagination.
Advertising Specialty Institute
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A…
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Promo Insiders Deep Dive: The Growing Threat of Natural Disasters
In honor of FEMA’s National Preparedness Month, Counselor Digital News Editor Tara Lerman sits down with experts across the emergency response and logistics industries to find out how promo companies can prepare and recover from a natural or weather-related disaster.
How Promo Can Make a Positive Global Impact with Parker Clay’s CEO and Cofounder
Ian Bentley, who founded the leather goods brand with his wife Brittany in 2014, is on a mission to empower women in Ethiopia through sustainable job opportunities – all while creating a lasting premium product.
Promo Insiders: Revealing Trends from the 2026 Counselor State of the Industry Report
Counselor Editor-in-Chief C.J. Mittica and ASI Research Director Nate Kucsma
Branding Together: Finding Opportunities Within Failures
Colin Sinclair McDermott, the Online Print Coach, talks helping printers learn from the mistakes he’s made over the years and the differences between the U.S. and European print and promo industries.
Convergence Corner: Denise Gustavson Explains Why Print Isn't As Scary as It Seems
The vice president of editorial and content strategy for PRINTING United Alliance delivers key points from her ASI Show Chicago presentation.
Promo Insiders: Megan Spire on Leading BELLA+CANVAS Into Next Chapter
The executive vice president of the fashion blanks supplier discusses what the acquisition by Counselor Top 40 supplier SanMar means for its future.
Promo Insiders: Inside The Promo Industry’s Uneven Second Quarter
ASI’s Nate Kucsma and Hannah Rosenberger break down the promotional products industry’s 2.5% second quarter sales growth – and why some distributors thrived while others struggled.
Promo Insiders Deep Dive: Inside Trade Talks Between U.S., Canada and Mexico
In this episode of Counselor’s Promo Insiders Deep Dive podcast, Digital News Editor Tara Lerman uncovers the intricacies of the U.S. Mexico Canada Agreement – with the help of a couple trade and compliance experts.
Promo Insiders: All the Highlights From ASI Show Chicago
Brendan Menapace, content director for Print & Promo Marketing, reflects on covering his first ASI Show at McCormick Place, from insightful professional development to an inspiring keynote and memorable Counselor Awards.
Promo Insiders: Counselor’s 2026 Woman of Distinction on Mentorship, Meaning & Leading with Humanity
Jodie Schillinger, executive vice president at Maple Ridge Farms and Counselor’s 2026 Woman of Distinction. joins this week’s episode of Promo Insiders to discuss mentorship, meaningful leadership and why creating a sense of belonging can transform workplaces, careers and communities.
Convergence Corner: Justin Zavadil on ASB's Print & Promo History & His New Role
Justin Zavadil, recently named CEO & president, reflects on the company's history in print and transition to promo.
Promo Insiders: Lessons on Leading Through Crisis From Counselor’s 2026 Person of the Year
Randy Carr, CEO of World Emblem, talks about how fear built his family business and his bold plan to future-proof the company.
Promo Insiders: Our Print and Promo Takeaways from the 2026 FIFA World Cup
ASI’s Brendan Menapace and Emily Wilson share how print and promotional products have become key players at the global sporting event.