Ideas to power your future
You may not know this about me: I’m pretty good at being consistent in (some) things. For instance, I have a Duolingo streak of more than 1,900 days. That’s over five years of opening the app every single day, completing a lesson (sometimes 10+), and satisfying the passive-aggressive green owl who would presumably dispatch armed [ ] The post Consistency is such a bad goal (and yet…) [SAF #194]…
Last week, I had a conversation with my dear friend, Michael. Since we hadn’t spoken in a while, we had some catching up to do. One of the first questions he asked me was “What do you love most about your work right now?” Without skipping a beat, I answered “managing The Council and writing [ ] The post Recurring revenue vs recurring marketing [SAF #193] appeared first on Adriana Tica .
Why is online content so damn bland, unimaginative, and overall bad? In most online bubbles, AI is the culprit. Heck, there’s even a word for AI over-reliance now. And yet, I think AI is the scapegoat rather than the actual culprit. Five years ago, people blamed content farms ( SEOs ruined search is a commonly cited [ ] The post The anti-slop content strategy [SAF #192] appeared first on Adriana…
“I need to prepare my exit. I always knew this business wouldn’t last forever because personal brands have a shelf life.” — I heard a variation of this statement from three different and very popular people in a similar niche to me recently. And it gave me pause. OK, first off, it gave me anxiety [ ] The post Personal brands vs expert brands and their respective shelf lives [SAF #191] appeared…
I advised 100+ solopreneurs in the last three years. Wanna know what NONE of my clients was? A dilettante. An amateur. Someone who needs more knowledge before they sell what they’re selling. Sure, some of them were new solopreneurs, but they were not newbies in their craft. And that’s a problem. Or, better said, an [ ] The post The curse of knowledge (and what it’s costing you) [SAF #190] appeared…
“I want to start building a waitlist for my fall launch. Is it too soon? Too “summery”, since everyone seems to be offline?” — a Council member in this week’s Decision Clinic. My non-equivocal answer: NOPE, not at all. Start now; yesterday, if possible. This is one of the biggest mistakes I’ve ever seen with [ ] The post What to do RIGHT NOW for a Sep-Oct launch [SAF #189] appeared first on…
Have you ever felt overwhelmed by the countless options, opportunities, and channels at your disposal? I have yet to meet someone who hasn’t. This comment from my friend and fellow Council member Lee Densmer made me realize I should write more about business advice. Because Lee is right: other than health, there is no other [ ] The post Why great business advice keeps failing you [SAF #188]…
Let me ask you this: Do you absolutely, 100% need to be an influencer to succeed online? We recently had a debate about the big names of the online world in The Council. We spoke about over-indexing on the stuff we sell and presenting it as the only way to riches. Of course, the conversation [ ] The post Does the internet turn you into an influencer? [SAF #187] appeared first on Adriana Tica .
As you probably know, I spend most of my time talking to solopreneurs. Some of them make $20,000 a year. Some make $200,000. A few make considerably more. There are a lot of factors that account for the differences in revenue (as you may have seen in the State of Solopreneurship report). However, there’s one [ ] The post You don t need more marketing advice [SAF #186] appeared first on Adriana…
One of the weirdest things that happened to pricing advice over the past decade is that, even though economists spent centuries studying how markets work and creating detailed explanations of demand and supply, the internet collectively decided pricing is mostly about self-worth. You ve probably seen this advice before: I can’t even. Whenever somebody raises prices, [ ] The post Should you raise…