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Welcome to the first episode in our mini-series on the alternative asset market. This episode focuses on Bitcoin and Cryptocurrency.
Joseph Kelly is the co-founder and CEO of Unchained, a Bitcoin-first financial services company. Unchained helps thousands of clients secure over $12B of Bitcoin assets.
In this episode we discuss the founding story of Unchained, cryptocurrency as an alternative asset class and emerging practical applications of blockchain technology.
Episode Highlights
Top Takeaways
Amidst the noise of rises and falls, meme-coins and YOLO bets, it’s an overlooked fact that roughly 60% of Bitcoin is held by people or businesses that have never sold more than 25% of their portfolio.
Joe Kelly and his co-founders at Unchained saw an opportunity in 2016 to launch a financial services company to serve long-term holders of Bitcoin, growing to help thousands of clients secure over $12B of assets.
The underlying technology of Bitcoin and Blockchain is strong, however despite its promise, it is still relatively untested in terms of practical application and largely remains a store of value, considered by many to be an essential part of a balanced financial portfolio.
The future for Bitcoin is unclear, but many believe it will rise to more commonplace relevance in an increasingly digital, interconnected and global world as massive investments in stable coins and other applications take center stage.
Resources
Unchained Website
Connect with Joseph on LinkedIn
Joseph Kelly on Twitter: @josephkelly
Full List of Topics Covered
Joseph’s path from tech entrepreneur to Bitcoin builder
Lessons learned living aboard a sailboat with his family
Founding Unchained in 2016 and early challenges
The philosophy behind collaborative custody
Why lending against Bitcoin matters for long-term holders
Building advisory, IRA, and inheritance planning tools
The role of lightning, stablecoins, and emerging layer-2s
Why education and usability are key to mass adoption
Trust, reputation, and long-term positioning in financial services
Hope you enjoy the conversation. Feel free to share and let us know what resonates with you in the comments.
– Adam
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