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Adam's Newsletter

Hi, I'm Adam Schoenfeld. Each week I share one question, idea, or framework that I’m learning from others, along with updates from my podcast and Seattle startup tracker.

adaminseattle.substack.comSource feed ↗20 episodes

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#58 — Do you care what other people think?

I do.

#57 — Advice

We live in a world with infinite advice.

#56 — Saying Yes

“People are effective because they say ‘no,’ because they say, ‘this isn’t for me.’”

#55 — Starting Again

My grandpa didn’t like last week’s email.

#54 — PLG, The Middle, and Infinite Niches

I’m a bit scatterbrained today and couldn’t pick one topic.

#53 — Circle of Competence (or Not)

Today is Yom Kippur.

#52 — How do you eat an elephant?

I prefer ice cream

#51 — Seattle startup tracker CEOs

CEO profiles from the ~400 Seattle companies tracked

#50 — Not knowing what's next

Yet...

#49 — Seattle Startup Tracker Update Q2'21 📈👨‍💻

Updated spreadsheet and hiring trends

#48 — The trends I’m watching

I’ve come to love Andy Raskin’s framework around “undeniable shifts.” Here’s a quick deck I presented at UW about it.

#47 — Seeking Co-Founder(s)

In my first startup, I didn’t get the basics.

#46 — Blank Canvas Moment

On Tuesday, I left my job at Drift.

#45 — Innovate, don't invent

Drift has this principle: “Innovate, don't invent.”

#44 — Things Kids Ask

I have two kids.

#43 — Conviction vs Confidence

I often think back to the moment I left my nice management consulting job to do a startup in 2008 (the one that painfully shutdown ~2 years later).

#42 — Starting vs Continuing

This week I started a fun new project called Peer Signal. It won’t take up space here, but I’d appreciate your help sharing if you think it’s interesting. 🙏

#41 — Jack the Barber

A story about my long-time barber:

#40 — Alligator in a puddle

Before I talk about gators… I’m giving away some books.

#39 — The Paradox of Choice

These are your choices in aisle 8.