Adaily's Year of Brilliance #20: Connect Cause with Effect

This week, we're looking at campaigns that bridge the gap between action and impact by Connecting Cause with Effect. When the benefit of a small action is hard to see, visually juxtaposing the cause with its distant or invisible effect is a powerful way to make the impact tangible. The key is finding a creative and compelling way to visually link a simple choice to its significant consequence.