Are you lying about what you actually want to build?

Are You Lying About What You Actually Want to Build?

Most of us say we want to build a body of work. I think a lot of us are actually building something else and calling it that.

This episode is the conversation I’ve been having with myself for months, and finally said out loud. It’s about the quiet difference between two things that look identical from the outside and feel completely different from the inside and why mistaking one for the other is the reason so many talented people end up successful and starving at the same time.

What we get into:

• The one word that separates a business from a body of work (and why it changes every decision you make this week)

• A test I use to know which one I’m actually building on any given day

• The metric most creatives are tracking that’s quietly telling them they’re failing at something they were never trying to do

• Why some careers compound and others just repeat

• The two mistakes I see over and over and the one I’ve made myself

• The question I want you to sit with after you turn this off

A warning:

If you’re in a season where the work is working but something feels off, this episode might name the thing. I’d listen with a notebook.

Come build your body of work with me.

Body of Work is my free 5-day intensive, and it’s the room where this conversation becomes a plan. Five days, the Eden Edit methodology, and the structure to stop performing the version of your work that sells and start architecting the version that lasts.

We start April 20. Enrollment closes April 17.

DROPPING ON APRIL 8th