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Ben’s Substack · Aug 6, 2025

Why Entrepreneurship Isn’t for Everyone

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Ben Piret (Kinesthesia) · Ben’s Substack

If you're here, perhaps you're an aspiring founder thinking about what should be your next big leap, a corporate professional daydreaming about breaking free, or someone who's already dipped a toe into the entrepreneurial waters and felt the chill. Maybe you're drawn to stories of overnight successes or seeking validation for why the path feels so daunting. Whatever brings you, let's dive in together: this isn't just theory; it's hard-won wisdom from my own rollercoaster ride, having built 7 companies over the past 15 years and worked with large corporations for the past 25 years, aimed at helping you discern if—and when—you're truly ready.

Let me be clear right from the start: when I say entrepreneurship isn’t for everyone, I’m not gatekeeping or suggesting some people are just born without the “entrepreneur gene.” What I really mean is that not everyone is ready to dive into it, and that’s okay. Readiness isn’t something you stumble upon; it’s built through brutal honesty with yourself, a heap of trial and error, and a willingness to stare down the kind of discomfort that would make most folks run for the hills.

It’s Elon Musk, or maybe it was one of his close friends who put it perfectly:

Starting a company and making it succeed is like “eating glass and staring into the abyss.”

It’s raw, it’s painful, and it tests every fiber of your being.
That’s why so many ventures crash and burn, not because of bad luck, scarce resources, or even flawed ideas (though those can play a part).

No, the real killer is showing up unprepared for the mental and emotional marathon.
But if you’re willing to build that readiness? That’s where the magic happens.

Let’s break it down, step by step, drawing from what I’ve learned through my own highs, lows, and everything in between.

First things first: self-awareness is your foundation.
Without it, you’re building on sand.
I’m talking about deep, unflinching awareness of your purpose, why are you even doing this?
What core values drive you, the ones that won’t bend no matter how rough things get? And crucially, what are you truly ready to commit to... and what are you prepared to let go of?

This comes from doing the inner work, looking at yourself deeply enough to uncover the answers, through practices like quiet reflection, meditation, or journaling that peel back the layers of distraction and ego.

When I started my first company, I thought I had it all figured out.

Spoiler: I didn’t.

I had to confront how attached I was to my comfortable routine, my ego-driven need for quick wins, and even some relationships that weren’t aligned with the grind ahead.
Self-awareness isn’t a one-time epiphany; it’s an ongoing mirror you hold up to yourself, and it’s not innate, it’s a skill you cultivate with consistent effort and inner exploration.

Ignore it, and you’ll chase shiny objects that lead nowhere.

Once you’ve got that inner clarity, you need a vision, a North Star that lights the way.
This isn’t some vague dream like “I want to be rich” or “I want to change the world.”

It has to be crystal clear, specific enough to rally others around it because, let’s face it, no one builds an empire alone. Your vision is what inspires co-founders, employees, investors, and customers to join the ride.

But here’s the catch: crafting that vision takes time and stems from inner work, diving deep within to let it mature, quieting the external noise so your true direction can emerge.

And tied to that vision? A solid plan.

Sure, plans rarely survive first contact with reality. Elon’s ventures are proof of that. But they give you a starting point.

The key is flexibility: when things go sideways (and they will), you adjust, iterate, and keep moving.

Without this duo of vision and plan, you’re just wandering in the dark, calling out for help that might never come.
But vision alone won’t cut it if it’s out of sync with your core values.

Alignment is non-negotiable, and it arises from that same inner work, regularly examining yourself to ensure every piece fits with your deepest truths.

Picture this: you’re hustling toward a goal that clashes with what you truly believe in, maybe cutting corners on ethics to hit a deadline, or sacrificing family time for endless meetings.

Something will break, whether it’s your relationships, your health, or the business itself.

I’ve seen it happen to friends, and I’ve felt the cracks in my own journeys.

Patch it early, or you’ll sink.

When you’re aligned internally, it radiates outward, attracting the right people who resonate with your vision and values, those who can complement your weaknesses and turn potential pitfalls into strengths.

Without that personal alignment, it’s hard to draw in a team that’s truly on board, making the whole endeavor feel like an uphill battle from the start.

Now, let’s talk mindset, the entrepreneur’s secret weapon.

You need to cultivate a problem-solving mentality, because running a company? It’s basically one endless stream of fires to put out.
Most CEOs will tell you straight: their days are spent solving problems.

But here’s what separates the thrivers from the survivors: the ability to spot opportunities where others see dead ends.

It’s about shifting perspectives, letting go of rigid thinking, and partnering with your ego instead of letting it drive the bus.

You need to learn how to partner with your Ego and not let it take the steering wheel. Or it will blind you..

Building this resilience isn’t glamorous. It’s forged in moments of doubt, like when a product launch flops or a key hire bails.

Yet, each setback is a chance to level up, to build the mental muscle that gets you to the next milestone.

Like self-awareness, resilience isn’t something you’re born with, it’s cultivated through deliberate effort, often amplified by inner work that helps you bounce back stronger.

And speaking of setbacks, get comfortable with them.

Entrepreneurship demands you embrace mistakes, take those one or two (or ten) steps back, and reframe them as fuel.

I didn’t have all these pieces in place when I launched my first company.

Hell, I was winging it more than I’d like to admit. But I surrounded myself with the right people who filled in my gaps. They challenged my blind spots, shared their wisdom, and helped turn failures into masterclasses.

Not all my companies were a financial success and some were... But success isn’t always measured in dollars. Some really impacted people, in a good way. Some successfully taught me key lessons.

The real win? Personal growth.

Each failure pushed me outside my comfort zone, forcing me to let go of expectations that the path would be smooth, of a cushy lifestyle I once took for granted, of ego-driven illusions that I had it all under control.

If you’re nodding along, checking off these traits in your head (self-awareness, vision, alignment, problem-solving grit, resilience), then hats off to you.

You might just be ready to take the leap.

But if not? That’s fine too.

These aren’t innate gifts; they’re skills you can cultivate with effort, inner work, and the right support, like teaming up with people who complement your weaknesses, but only if you’re prepared to fail, and fail hard, while persisting through the storm.

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Read the original on abracadaben.substack.com

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