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In this solo episode, Bradley Hamner makes the case that the business owner is the wrong person to document the company's systems and processes. Bradley revisits the three components of a blueprint: personal leadership, a roadmap for growth, and an operating system built on documented playbooks. He explains why appointing a systems champion, someone already on the team who owns documentation as an…
In this solo episode, Bradley Hamner opens a series on developing and coaching team members with a case for performance improvement plans. Most small business owners treat a PIP as a cover-your-back document and a signal that someone is already on the way out. Bradley argues that stigma costs owners good people and real money. He walks through four reasons owners skip PIPs, including corporate red…
In this solo episode, Bradley Hamner shares the framework he built to take an idea from concept to rollout. He opens with the maxim behind it, ideas are everywhere and implementation is everything, and explains why a business doing $500,000 to $1.5 million cannot afford to throw ideas at the wall when money, team capacity, and owner bandwidth are all limited. Bradley walks through the five phases…
In this episode, Bradley sits down with Sean Patton, leadership coach and former Army Special Forces officer, to talk about why the growth of a company tracks the growth of the people leading it. Sean shares his path from West Point and two Green Beret detachment commands into entrepreneurship, including a bankruptcy that cost him everything and the second company he built to a million dollars in…
In this solo episode, Bradley Hamner continues the Friday sales playbook series with the piece most owners get wrong: how the sales team gets paid. He explains where compensation sits inside an operating system, and why a plan that looks reasonable on a spreadsheet still fails once a rep has to work inside it. Bradley walks through four guidelines every compensation plan should meet. He covers the…
In this episode, Bradley sits down with Bob Ruffolo, founder of Impact, to talk about what drives customer acquisition now that buyers finish most of their research before they contact a company. Bob traces his path from freelancing during the recession, to building a top HubSpot partner agency, to merging with Marcus Sheridan and rebuilding the business as a coaching and training company. They…
In this solo episode, Bradley Hamner breaks down the five rules that make a selling sales manager work: time, money, mindset, proof, and systems adherence. He explains why owners need to specify how many hours the role spends producing versus leading, and why he does not consider it a real management role until there are at least three reps to manage. Bradley then walks through the compensation…
In this episode, Bradley sits down with Jonathan Stark, a former software developer who now helps consultants escape hourly billing. Jonathan shares the moment he realized his firm made the most profit on its most junior developer, and how that single observation pushed him to abandon the time for money model entirely. They discuss productized services, value-based pricing, and why selling your…
Bradley Hamner closes out the sales playbook series with the third and final part, moving from belief and sales systems into the sales process itself. This solo episode focuses on the first two phases of that process: the introduction and the discovery, or information gathering, phase. Bradley lays out the full architecture of a sales process, then goes deep on the front end. He explains why…
In this episode, Bradley sits down with Scott Grates, insurance agency owner, author of Referrals Done Right, and sales trainer for Coach P Consulting, to talk about simplifying a business, delegating almost everything, and growing through relationships instead of cold outreach. Scott shares how selling his company sharpened his focus and why he now runs every decision through one filter: does…
Bradley Hamner continues the sales playbook series with the second of three parts, following an opening episode on sales belief and conviction. This episode focuses on one component of a strong sales system: visible tracking. Bradley explains why most owners already know how to fix a sales problem but struggle to confirm whether they have identified the right one. He walks through building…