American Alliance of Museums
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For Immediate Release New executive program equips museum leaders to navigate through change and shape the future of the field. Forty museum leaders selected for inaugural cohort in partnership with Michigan State University. Arlington, VA and East Lansing, MI—The American Alliance of Museums (AAM), in partnership with Michigan State University (MSU) and with generous support […]
This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research their audiences and yield insights about their behaviors and preferences, both on an institutional and national level. (Learn […]
CFM’s summer dive into artificial intelligence has included scenarios of potential futures, and commentary from the field. The series will also profile examples of “killer applications”—ways in which AI can help museums do things that would be impossible, impractical, or unaffordable without the technology. This week, Patrick Madden, Chief Executive Officer of the National Archives […]
Project management in museums is often misunderstood as task tracking or administrative oversight, when in reality it is a critical discipline for aligning strategy, people, and resources to deliver meaningful value. From Fragmentation to Alignment: Project Management in Museums draws from the author’s forthcoming book, which explores the conditions of museum project work, the project […]
I introduced our exploration of artificial intelligence with three stories of potential futures, laying the groundwork for a broader exploration of how museums might navigate this swiftly changing landscape. Today Nik Honeysett, Chief Executive Officer of BPOC, takes us on the next leg of this journey: a tour of how AI is changing how people […]
As the National Coalition Against Censorship (NCAC) points out, “every generation of Americans faces new and significant challenges to free expression.” The White House’s escalating attacks on the Smithsonian can be seen as part of a larger effort to exert federal control over museum content and co-opt the trust the American public places in museums as […]
Museum marketing and communications teams face a familiar challenge in a cultural landscape characterized by uncertainty. How do we continue to engage audiences and prove our institutions are dynamic, accessible spaces in touch with the world today? One answer might already be sitting on your website: your museum’s blog or long-form editorial platform. Treated as […]
Advocacy Alert – July 31, 2026 In this Alliance Advocacy Alert: Webinar: What It’s Like to Participate in Museums Advocacy Day August 6 at 2 pm ET. Curious about Museums Advocacy Day? Whether you’re considering attending for the first time or simply want to learn more, this webinar will give you an inside look at […]
For Immediate Release Arlington, VA – The American Alliance of Museums (AAM), the only organization representing the entire scope of the museum community, today announced 3 first-time accreditation and 14 reaccreditation awards made at the February 2026 meeting of the Accreditation Commission. Of the nation’s estimated 33,000 museums, 1,130 are currently accredited. Through a rigorous process of…
This is the third entry in CFM’s summer series on the perils and promise of artificial intelligence. Having bounced from one side of the Cone of Plausibility—an optimistic future—to the other—an AI dystopia—today we are going to explore a potential future that lies between the two extremes. Our third scenario, dubbed the Muddled Middle, envisions a […]
