A Digital Strategy Podcast explores how design, technology, and business intersect to shape the way organizations grow and adapt. Through thoughtful discussions and interviews with leaders in tech, design, brand, and marketing, the show shares practical strategies, frameworks, and stories for navigating today’s digital landscape. Hosted by the team at Tennis, the podcast blends sharp takes on the industry with candid conversations about the systems, tools, and decisions that drive lasting…
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💡 Key Topics: ✦ The 95/5 rule: at any moment, roughly 95% of your potential market isn't actively buying — Forrester says the exact split varies by category, but the shape holds up ✦ Why the "favorite vendor" is picked before you know they exist: 94% of B2B buyers rank preferred vendors before first contact, and that pick wins 77% of the time (6sense) ✦ Buyer enablement vs. "helping not selling":…
💡 Key Topics: Why "I built it with AI" is three different builds (pure generated code, CMS with an AI layer, headless + AI front end) with three different risk profiles Path one's trap: no content layer, so editing isn't editing anymore, it's regenerating the whole site from scratch The security roll of the dice: Veracode found roughly half of AI-generated code came back secure (55% one year, 56%…
💡 Key Topics: The zero-click economy: why roughly half the clicks vanish the moment an AI summary appears (Pew, 900-adult panel) AI Overviews now on ~48% of searches, up from ~31% a year ago (Bright Edge) Why B2B queries triggering an AI Overview jumped from 36% to 82%, and why retail is the mirror image Chegg suing Google, HubSpot down 27%, Business Insider's layoffs: companies naming the…
💡 Key Topics: ✦ Why everything is a remix, and why that's freeing instead of depressing (shoutout Kirby Ferguson) ✦ Why AI trends generic: it remixes the average, so it hands you the average back ✦ John Snow's 1854 cholera map: how a doctor borrowed cartography to win an argument and accidentally invented data viz ✦ Harry Beck's London Underground map: how a laid-off engineer deleted the city and…
💡 Key Topics: ✦ Why "will AI replace designers" is the wrong question, and what it actually replaced ✦ The Figma stat that frames the whole debate: 78% say AI boosts efficiency, only 32% trust the output ✦ Why AI-generated design output is "average at best" and why the C-suite gives it a pass anyway ✦ How the old model worked (designers made the calls, tools just sped up execution) and what…
Before you even listen to this, scan your website here to know if you're accessible: https://www.designtennis.com/design-and-business-resources/website-accessibility-guide Most businesses think an accessibility lawsuit is something that happens to someone else. Then AI hands anyone with a browser the ability to file one. In this episode, Symon and Marcello unpack the sharp rise in ADA website…
💡 Key Topics: What AODA actually covers on the web, and why it applies to all public websites and content if you have 50+ employees in Ontario WCAG 2.0 Level AA as the current legal floor, and why 2.1 and 2.2 matter even if the law hasn't caught up The compliance report trap: how self-reporting non-compliance gets you audited within weeks How compliance officers really operate, and why they…
💡 Key Topics: What Config is really like in person, and why Toronto has no local equivalent (RGD, Tech Week, Web Summit gaps) AI fatigue at the conference, and audiences literally clapping when a talk wasn't about AI Why Figma let agents take a backseat in the keynote, unlike last year's AI-heavy product slate John on the new production and motion features, and where designers will push them Anna…
💡 Key Topics: Figma's July IPO and the pivot to positioning itself as an AI company, right down to the software description The claim that ~80% of Config talks are now AI, and whether that's a good or exhausting thing What going public adds to the program: a new investor and analyst session Why 3Blue1Brown, a math channel, is speaking at a design conference Last year's product slate (Figma Make,…
💡 Key Topics: Why Italy was primed for this: arriving late to the Industrial Revolution and deciding to win on design instead Camillo's 1908 factory and the "Olivetti style" that predated Apple's design manifesto by 40 years Adriano embedding painters, architects, and writers as full-time co-builders, with design reporting to the top Ivrea as the original Google campus: housing, clinics,…
In this episode: Clarity beats cleverness: define the goal and the KPI before the design Structure is the real UX: information architecture as the invisible foundation Speed is a design decision: real speed, perceived speed, and the three-second rule Building for the person who knows nothing about you, starting with ICP work Why AI-generated copy keeps missing the mark Every page needs one job,…
