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99signals

Sandeep Mallya's SEO and Marketing Blog

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50 Best AppSumo Lifetime Deals in August 2026

Discover the 50 most powerful AppSumo lifetime deals this month. Curated and updated weekly with real savings. The post 50 Best AppSumo Lifetime Deals in August 2026 appeared first on 99signals .

GEO vs SEO: What Happens When AI Optimization Cannibalizes Organic Search

A controlled A/B test found one GEO tactic would have cost 6.5% of organic sessions. Here's how AI optimization can quietly cannibalize your Google traffic. The post GEO vs SEO: What Happens When AI Optimization Cannibalizes Organic Search appeared first on 99signals .

The YouTube AEO Playbook: How to Get Cited in AI Search

61 of 71 SaaS brand channels earn zero AI citations while independent creators dominate. Here's how YouTube AEO works and how to claim the citations you're missing. The post The YouTube AEO Playbook: How to Get Cited in AI Search appeared first on 99signals .

Why Most GEO Tactics Don’t Work (According to Google)

Google's official guidance just named llms.Google's official guidance just named llms.txt, content chunking, and schema as unnecessary for AI search. Here's what the data says actually drives AI citations. The post Why Most GEO Tactics Don’t Work (According to Google) appeared first on 99signals .

Google’s AI Search Report Is the “Not Provided” Moment for GEO

Google's new Search Console AI report shows impressions but no clicks, queries, or competitor data. Here's why it's the "not provided" moment for GEO, and how to fill the gap. The post Google’s AI Search Report Is the “Not Provided” Moment for GEO appeared first on 99signals .

The Hidden Cost of Scaling AI Content on Search and Social

Scaled AI content is getting penalized on Google and throttled on LinkedIn at the same time. Here's why volume-based publishing backfires, and how to audit your exposure. The post The Hidden Cost of Scaling AI Content on Search and Social appeared first on 99signals .

Why Reddit Is the Most Important Brand Surface You Don’t Control

Reddit threads now appear in Google Business Profiles, AI Overviews, ChatGPT, and Perplexity. One thread can shape your brand across six discovery surfaces. Here's what to do. The post Why Reddit Is the Most Important Brand Surface You Don’t Control appeared first on 99signals .

Inside GA4’s New AI Assistant Channel: What It Tracks and What It Misses

Google just added an AI Assistant channel to GA4's Default Channel Group. Here's what it tracks, what it misses, and the gaps you need to close before competitors do. The post Inside GA4’s New AI Assistant Channel: What It Tracks and What It Misses appeared first on 99signals .

Why ChatGPT Ads Are the Fastest-Growing Ad Channel You’re Not Measuring Yet

ChatGPT Ads hit $100M in just six weeks with 600+ advertisers. Here's what makes this ad channel different, and why your existing attribution model can't track it. The post Why ChatGPT Ads Are the Fastest-Growing Ad Channel You’re Not Measuring Yet appeared first on 99signals .

Your Website Doesn’t Control Your Brand Narrative Anymore (AI Does, and It’s Reading Reddit)

Seer Interactive found one old review was shaping AI responses about their brand 67 times in three months. Here's how third-party citations now drive AI visibility more than your own website. The post Your Website Doesn’t Control Your Brand Narrative Anymore (AI Does, and It’s Reading Reddit) appeared first on 99signals .