🧈 Butter Breakdown: Wait! When did the fake dating plan fall apart?!
Why you might be glossing over one of the most important sections of your Fake Dating Romance blurb.
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A Thought Encylopedia for using Universal Fantasy® to Sell Your Stories to ANYONE. Also, tips, tricks, and hacks for living your best writer life
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What I Loved In June (and the Butter We Can Mine From It)
What I Loved in June (and the Butter We Can Mine From It)
🧈 Butter Breakdown: A Servant, a Hidden Crown & Magic She Swore Didn’t Exist
Today's blurb for a YA Fantasy has some great UFs. It just needs a bigger Yearn Burn and a clarity boost. I'll show you what I mean below.
Confession: I’m Terrible at Launches
So how do my books keep selling anyway?
🧈 Butter Breakdown: Make it Gothic. Make it Romance. Make it Butter!
A Poe-inspired Gothic romance with gorgeous atmosphere, plus today’s lesson on making sure you keep your headline’s promise in your blurb.
Toffifee, gummy bears, and why your blurb needs an ingredients list
My torrid love affair with Toffifee has a lot in common with how cold readers come to love our stories.
🧈 Butter Breakdown: Don't Forget to Story Bait Your Enemy-to-Baby-Pact Romance
The one trick almost every blurb needs to get that one-click....
Your Blurb Is Not a Synopsis. It’s a Trailer.
The first rule of Making Sure Your Blurb Doesn’t Suck Club….
Don’t Bury Your Baby Yoda 🧈 (plus the Butter Blurb Master Class book is everywhere now!)
The Butter Blurb Master Class book is now available everywhere + a fun Butter Breakdown of a cozy oceanside town murder mystery.
Why Guiding Blurbs Are a Chaotic Writer’s Best Friend
I know! I know! You don’t wanna write a Guiding Blurb before you start the rough draft of your book. But hear me out….
🧈 Butter Breakdown: One failed witch, two hot daemons, and a murky hook problem
Let's celebrate the release of the Butter Blurb Master Class book with a Butter Breakdown!
Butter Blurb Book Pre-Sale!
I’m back. With a pre-sale! Yay!
[Premium Coupon & Extra Butter Notes] How Shows Like Shrinking Make a Case For Cringey MCs
EXTRA BUTTER: The High-Arousal MC
Butter Round Up for February 2026
What I watched in February and the Universal Fantasy Butter you can magpie for your own stories.
[Premium Coupon & Extra Butter Notes] The Eyes Have It: How This Character Detail Makes Us Obsessed With Ilya Rozanov
Using an "eye arc" to support your couple’s dynamic and add instant emotion to your beginnings.
True Opposites For the Win! [Heated Rivalry]
How a razor‑specific opposites‑attract dynamic hooks us within the first 20 minutes of this global hit show
Heyo! Here are your premium extras for my latest Substack post
Thank you SO MUCH for being a Premium subscriber, here’s your 30% off discount and a few more Butter notes about Wonder Man.
Why I Could Not Not Watch This Show
Do This in Your First 1,000 Words to Hook Cold Readers
Hot New Releases
Trending Tropes & Smart Blurbs: What’s Hitting the Top 100
Butter Blurb Breakdown
A Dumpster Fire Chosen One With Big Potential!