The screenshot was beautiful.
Not useful. Not complete. Not within a postcode of a set of management accounts. But beautiful.
It showed $247,893 in sales across four days, cropped with the loving precision of a man removing anything that might lower the emotional temperature.
Refunds were not visible. Ad spend was not visible. Affiliate commission was not visible. VAT was not visible. The fulfilment team’s blood pressure was not visible.
The caption began: “I don’t normally share numbers…”
This was a lie.
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