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502 Entrepreneurs

502 Entrepreneurs is Louisville’s go-to podcast spotlighting local business owners, creative entrepreneurs, and side hustlers who have a story worth hearing. Hosted right in the heart of Louisville, this show is all about keeping it weird and wonderful — just like the city itself. Each episode features candid conversations with local visionaries who share the real, unfiltered stories behind their businesses, their biggest challenges, and what drives them to keep hustling. Whether you’re a…

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S2E10 - Scott Hack on Real Estate, AI & Entrepreneurship

In this episode of the 502 Entrepreneurs Podcast, Carl Armijo sits down with Louisville entrepreneur Scott Hack, broker and owner of Finish Line Realty, co-founder of the Real Estate Distilled Conference, and creator of Starting Gate Coffee. Scott shares his journey into entrepreneurship, growing up in a family of business owners and eventually launching his own brokerage nearly 15 years ago. He…

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S2E9 - Smarter Business Systems with Katie Hutchinson

In this episode of 502 Entrepreneurs, we sit down with Katie Hutchinson, founder of KHIT Consulting, to talk about systems, software, and building a business that lets people truly be themselves. Katie shares how she accidentally launched her tech consulting company and grew it into a thriving team of nine — right before the 2020 shutdown. Today, KHIT Consulting specializes in technology…

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S2E8 - The Insurance Artist: Rob Holtzmann on Being Real in Business

In this episode of 502 Entrepreneurs , host Carl Armijo sits down with Rob Holtzmann, founder of The Insurance Artist, for a fun and insightful conversation that goes beyond insurance. Rob shares his unique path from public service to entrepreneurship, including his foray into voiceover work and audiobook narration. They discuss the importance of authenticity in communication, the challenges of…

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S2E7 - Fix the Cause, Not the Symptom: Dr. Mike Norman on True Wellness

In this episode of the 502 Entrepreneurs Podcast, host Carl Armijo welcomes Dr. Mike Norman of Modern Chiropractic and Wellness Center. With over two decades of experience, Dr. Mike shares his passionate, no-nonsense approach to health and healing. He breaks down the fundamentals of chiropractic care, the importance of correcting root causes instead of masking symptoms, and dives deep into his…

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S2E6 - Cybersecurity for Small Business

In this eye-opening episode of 502 Entrepreneurs, host Carl Armijo sits down with cybersecurity experts Paul Cox (TeamLogic IT), Andy Runyan (Ukon), and Nick Wolf (Cork) to tackle one of the biggest threats facing small businesses today: cyberattacks. Broadcasting on location from the University of Louisville, the group dives into a recent cyber game simulation and unpacks critical insights on…

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S2E5 - Marketing Freedom: How Alea Petersen Built Her Business on Smart Systems

In this inspiring episode of 502 Entrepreneurs, host Carl Armijo sits down with Alea Petersen, founder of Smarketing Machine, a smart marketing consultancy helping small and medium-sized businesses grow. Alea shares her journey from agency life to entrepreneurship, how personal life events shaped her path, and the importance of building systems for freedom. She dives deep into the realities of…

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S2E4 - Mindset, Strategy, and AI: John Jennings on Modern Business Coaching

In this episode of the 502 Entrepreneurs Podcast , host Carl Armijo chats with John Jennings, an award-winning business and leadership coach with decades of experience helping individuals and organizations unlock their full potential. John shares his journey from corporate burnout to founding his own coaching franchise. He opens up about his ideal clients—business owners and executives who are…

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S2E3 - Paul Cox on Sales, Service, and Staying Calm Under Pressure

Episode Notes In this episode of 502 Entrepreneurs , host Carl Armijo sits down with Paul Cox, owner of TeamLogic IT Louisville, to uncover the realities of managed IT services for small and medium-sized businesses. Paul shares how responsiveness, calmness, and honesty can set a company apart in the tech industry—and why uptime matters more to business owners than anything else. Drawing from a…

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S2E2 - Authenticity in Business: Ashley Chamberlain on Growing Chamberlain & Good Company

Episode Notes In this episode of 502 Entrepreneurs, host Carl Armijo sits down with Ashley Chamberlain, founder and CEO of Chamberlain and Good Company, a modern bookkeeping and financial services firm built on the mantra: “Let us mind your books so you can mind your business.” Ashley shares her journey from working as a CFO in construction to launching her own company, all while balancing the…

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S2E1 - Why Persistence Beats Talent in Business – Lessons from John Resch

Episode Notes Why Persistence Beats Talent in Business. Serial Entrepreneur John Resch Breaks It Down! Join Carl Armijo and special guest John Resch as they kick off Season 2 of the 502 Entrepreneurs Podcast! With over 20 years in entrepreneurship, John shares how he leveraged sales, leadership, and his network to build a thriving business in network marketing and beyond. 💡 In This Episode: Why…

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