Harley-Davidson Ignites the 86th Sturgis Motorcycle Rally with an action-packed schedule to ride

By Raine Devries | 21 July 2026

The thunder is building in the Black Hills. From August 7–16, 2026, Harley-Davidson returns to the world’s largest motorcycle rally with full force, kicking things off with the public debut of the all-new Deadwood motorcycle — a stripped-down, post-war-inspired bobber that captures the raw spirit of Sturgis itself.

Whether you’re chasing scenic sweeps through the mountains or hunting for the perfect fit on your next ride, Harley-Davidson is making this year’s rally one to remember. Head to the official Harley-Davidson Sturgis Rally page for complete schedules and details.

Harley Headquarters at Sturgis Community Center

Make the Sturgis Community Center (1401 Lazelle St.) your home base August 7–14. Test ride the latest 2026 Harley-Davidson motorcycles, including the second-generation Trike models with their all-new rear suspension for superior comfort.

The demo fleet also showcases performance upgrades like Screamin’ Eagle Stage Kits, Öhlins suspension, and premium Rockford Fosgate audio systems. Visit the Fit Shop to customize 2026 Street Glide and Road Glide models with seats, windshields, Reach or Tallboy handlebars — experts are on hand to dial in your ideal setup.

Browse the latest gear and apparel, enjoy live music, verify your Let’s Ride Challenge mileage, and connect with fellow members at the H.O.G. center. It’s the perfect starting point for your rally adventure.

Deadwood Welcomes Riders at Outlaw Square

In the heart of the historic Black Hills, Outlaw Square in Deadwood becomes a rider’s oasis with five days of live music on the Michelin Stage. This scenic stop serves as the finish line for the Medicine Wheel Charity Ride (August 9) and departure point for the Buffalo Chip Legends Ride (August 10) and Rusty Wallace Charity Ride & Auction (August 14). Demo rides are available nearby at the Deadwood Welcome Center.

Pappy Hoel Campground & Full Throttle Saloon

H.O.G. members, head to the official Pappy Hoel Campground in Vale, SD, for the Harley-Davidson Membership Hangout and H-D Garage. Enjoy complimentary haircuts, pinstriping, flash tattoos, mileage verification, and more — all while soaking in the camaraderie that makes Sturgis special.

Five Demo Ride Locations Across the Black Hills

A full lineup of 2026 models and trikes awaits at these convenient spots (all 10 a.m.–5 p.m.):

• Sturgis Community Center – August 7–14

• Hill City 1880 Train – August 5–14

• Deadwood Welcome Center – August 6–14

• Pappy Hoel Campground – August 7–14

• Black Hills Harley-Davidson, Rapid City – August 5–14

Special Days Celebrating Heroes and Women Riders

Military and First Responders Appreciation Day (August 11)
Harley-Davidson partners with the City of Sturgis for a powerful tribute. A group ride departs from Ellsworth Air Force Base and arrives at the Community Center. Enjoy a free pancake breakfast, VIP speakers, a B-1 Bomber flyover, and special recognition at Rally Point. Veterans can grab an exclusive H-D military shirt and challenge coin while supplies last. Everyone is welcome to celebrate these heroes.

Sturgis Buffalo Chip Biker Belles Women’s Day (August 11)
Women riders, passengers, and supporters gather for the Biker Belles Morning Ride through the Black Hills, plus panel discussions and the Women’s Bike Show. Pre-registration is required — a fantastic day of empowerment on two wheels.

The Road is Calling

Download the H-D App for real-time schedules and check-ins, and share your rally stories on social media.

~Keep the shiny side up!