# ~ 2 Wheel Media ~ Motorcycle news, riding routes, gear reviews & riding tips—fresh several times a week, 100% free from motorcycle media experts (20+ yrs experience). Page: Feed: --- ## [Sturgis 2026 Final Days Deliver Hall of Fame Glory & Big Crowds](https://2wheelmedia.substack.com/p/sturgis-2026-final-days-deliver-hall) _2026-08-16 · 2 Wheel Media_ Media recap of the 86th Annual Rally’s closing stretch: inductees, concerts, traffic counts, tourism boost & weather shifts ## [Sturgis 2026 Halfway Report: Yungblud Rides In on a Harley as Legends Rock the Stages](https://2wheelmedia.substack.com/p/sturgis-2026-halfway-report-yungblud) _2026-08-13 · 2 Wheel Media_ Bigger crowds than expected, stacked concerts, and the real story midway through the 86th Rally. ## [Killed in Action in Jordan, Carried Home with Honor: Patriot Guard Riders Escorting PFC Isabella Gonzales](https://2wheelmedia.substack.com/p/killed-in-action-in-jordan-carried) _2026-08-02 · 2 Wheel Media_ A Patriot Guard Rider’s firsthand account of the pride, grief, and unbreakable honor that carried a fallen Texas hero from the tarmac to her final resting place. ## [Desperado Motorcycles Liquidation Auction: 33 Years of Hand-Built American Customs End This Weekend](https://2wheelmedia.substack.com/p/desperado-motorcycles-liquidation) _2026-07-24 · 2 Wheel Media_ Bidding Closes Sunday at Noon – Own a Piece of Texas Chopper History from Master Builder Jeff Nicklus ## [Harley-Davidson Q2 2026 Earnings: North American Strength Drives Raised Full-Year Guidance](https://2wheelmedia.substack.com/p/harley-davidson-q2-2026-earnings) _2026-07-23 · 2 Wheel Media_ Solid Retail Momentum, Dealer Discipline, and Strategic Progress Signal a Positive Turn for the Iconic Motorcycle Brand ## [Harley-Davidson Ignites the 86th Sturgis Motorcycle Rally with an action-packed schedule to ride](https://2wheelmedia.substack.com/p/harley-davidson-ignites-the-86th) _2026-07-21 · 2 Wheel Media_ Get ready to ride into history — epic demos, Black Hills adventures, and unforgettable celebrations await in Sturgis 2026. ## [Harley-Davidson Deadwood Motorcycle Debuts: Raw Post-War Bobber Style Meets Modern Cruiser Performance](https://2wheelmedia.substack.com/p/harley-davidson-deadwood-motorcycle) _2026-07-14 · 2 Wheel Media_ The new black sheep of the Black Hills channels post-WWII garage builds, Sturgis rebellion, and Old West spirit in a strikingly dark, slammed package. ## [Goodbye Cycle World: 64 Years of Motorcycle History Ends Abruptly](https://2wheelmedia.substack.com/p/goodbye-cycle-world-64-years-of-motorcycle) _2026-07-09 · 2 Wheel Media_ No farewell issue. No grand sendoff. Just a sudden shutdown by its fintech owner. The inside story of how one of motorcycling’s biggest names disappeared. ## [High Road vs. Playground Tactics: Why Indian’s Attacks on Harley-Davidson Are Backfiring](https://2wheelmedia.substack.com/p/high-road-vs-playground-tactics-why) _2026-06-16 · 2 Wheel Media_ While Indian spotlights its rival, Artie Starrs is quietly winning hearts, restoring pride, and earning respect — proving class and competence may be the smarter strategy. ## [Sturgis Motorcycle Rally 2026 Grand Marshal Tim Duffy: A Lifetime of Service, Brotherhood, and Wind Therapy](https://2wheelmedia.substack.com/p/sturgis-motorcycle-rally-2026-grand) _2026-06-02 · 2 Wheel Media_ From the ashes of 9/11 to the open roads of the Black Hills—meet the man leading the 86th Sturgis Motorcycle Rally and discover why this bucket-list moment means so much more than just the ride. ## [Ultra-Quiet Business Mini (Sponsored)](https://crawlproof.com/a/W2PUBELgfuW9) _2026-06-02 · **Sponsored**_ Compact business mini, ultra-quiet for focused work. ## [Tragedy and Triumph at the 2026 Isle of Man TT: Honoring a Rider's Legacy While Celebrating Racing Excellence](https://2wheelmedia.substack.com/p/tragedy-and-triumph-at-the-2026-isle) _2026-05-31 · 2 Wheel Media_ The Mountain Course demands respect—recent qualifying losses and special edition machines remind us why. ## [Harley-Davidson 2025 Annual Report: Sales Dip, New CEO, and What It Means for Riders and Investors](https://2wheelmedia.substack.com/p/harley-davidson-2025-annual-report) _2026-05-07 · 2 Wheel Media_ A challenging year with lower revenue and shipments—but cost cuts, fresh leadership, and 2026 models signal a potential turnaround. Here’s the easy-to-read breakdown. ## [Harley-Davidson Sprint 2027: Why the Sub-$6,000 Dream Fell Short – But This Could Still Be Your Ticket In](https://2wheelmedia.substack.com/p/harley-davidson-sprint-2027-why-the) _2026-05-06 · 2 Wheel Media_ New CEO’s “Back to the Bricks” plan brings back the Sprint on a made-in-India X440 platform — targeting younger riders with a bike under $10,000. ## [Harley-Davidson’s “Back to the Bricks” Plan: A Fresh Ride Toward Profit and Passion](https://2wheelmedia.substack.com/p/harley-davidsons-back-to-the-bricks) _2026-05-05 · 2 Wheel Media_ Q1 2026 earnings delivered some bumps in the road, but the new multi-year strategy promises stronger dealer profits, better bikes, and real growth for everyday riders and smart investors alike. ## [Indian Motorcycle Builds US Momentum Under Mike Kennedy — Harley-Davidson Hosts Historic Arabian Nights in Saudi Arabia](https://2wheelmedia.substack.com/p/indian-motorcycle-builds-us-momentum) _2026-04-30 · 2 Wheel Media_ Indian gains ground with hands-on leadership visits, new manufacturing focus, and Scout Sixty rentals — as over 300 Gulf riders celebrate the Kingdom’s first culturally immersive Harley Nights. ## [Ducati 2026 Update: Desmo450 MX Desert Win, New Models in Showrooms & 100th Anniversary Momentum](https://2wheelmedia.substack.com/p/ducati-2026-update-desmo450-mx-desert) _2026-04-21 · 2 Wheel Media_ Off-road victory, 2026 street bike rollouts, centenary celebrations, plus key Harley and BMW news from the past two weeks – essential updates for dealers and riders. ## [Harley-Davidson Financial Services Just Leveled Up: The 2026 Investor Presentation Every Rider Needs to See](https://2wheelmedia.substack.com/p/harley-davidson-financial-services) _2026-04-16 · 2 Wheel Media_ 18% ROE, 71% U.S. market share, and a billion-dollar dividend back to the Mothership — here’s exactly what the big HDFS shake-up means for your next Harley loan, your dealer, and the entire two-wheel ## [Harley-Davidson Ends Annual Homecoming Festival – What This Means for Riders and the 125th Anniversary Blowout in 2028](https://2wheelmedia.substack.com/p/harley-davidson-ends-annual-homecoming) _2026-04-13 · 2 Wheel Media_ From One Big Bash to Smarter Local Rides — A Refreshing Shift Riders Might Actually Love ## [Harley-Davidson Ignites a New Era with the Launch of RIDE](https://2wheelmedia.substack.com/p/harley-davidson-ignites-a-new-era) _2026-04-09 · 2 Wheel Media_ A Fresh Brand Platform Rooted in Over a Century of Freedom ## [One platform, from silicon to agent (Sponsored)](https://crawlproof.com/a/7y1puTIiTIGV) _2026-04-09 · **Sponsored**_ Serverless inference plus Inference Router to optimize cost and latency at scale. ## [2026 Motorcycle Updates: Isle of Man TT Riders Confirmed, Ducati Centenario Teaser & More Big Reveals](https://2wheelmedia.substack.com/p/2026-motorcycle-updates-isle-of-man) _2026-03-20 · 2 Wheel Media_ TT stars Evans and Jordan return, Ducati's 100th-anniversary Superleggera tease, rare Suzuki Katana edition, Morbidelli US launch, CFMoto grabs Kalex.