On Skills

10X Writer #95

Welcome to 10X Writer, the weekly newsletter designed to help writers, copywriters, and freelancers achieve 10X results with expert insights and actionable strategies.

1. Most writers overestimate the value of writing skill and underestimate the value of business skill.

2. The skills that get praise are often different from the skills that get paid.

3. The market rewards writers who solve problems, not writers who know the most techniques.

4. Learning another writing framework is often easier than learning how clients make decisions.

5. Writing skill determines how well you communicate an idea. Thinking skill determines whether the idea is worth communicating.

6. A writer who can sell will outperform a better writer who cannot.

7. The ability to identify a problem is often more valuable than the ability to describe it beautifully.

8. A mediocre writer with distribution can outperform a great writer without it.

9. Most writers don’t have a visibility problem. They have a positioning problem.

10. The most valuable skills are usually the ones nobody teaches in writing courses.

11. Writers are taught how to write. They’re rarely taught how to become valuable.

12. Writing becomes far more profitable when it stops being your only skill.