CREATING GROWTH
The Demand Architecture Framework
10x Insights
Proven ways that crack the code of marketing growth. AI designed to pinpoint the root cause of outcomes. Forward-thinking. Scientific. Bold.
Latest episodes
THE TOP 5%
Introduction to my new book
The Key to Success: Understanding Needs, Motives, Implicit Goals.
Chapter of "WHY Brands Grow"
Branding Beyond Ehrenberg-Bass
A Chapter of the upcoming book "WHY Brands Grow"
DEEP IMPLICIT RESEARCH
A chapter of the upcoming book "WHY BRANDS GROW"
Custom Insights, Not General Laws, is what you need.
Chapter of the upcoming book "Marketing, Fast and Slow"
How People Buy
Chapter of MARKETING, Fast and Slow
Market Research Is Not Marketing Research
Chapter of the "MARKETING, FASTS & SLOW"
AI needs Human Intuition.
Chapter of MARKETING, FAST and SLOW
Intuition is not emotion
Chapter 4 of my upcoming book
Gut instinct is not guesswork
Chapter 3 of my upcoming book
Data-driven is not scientific
A Wake-Up Call
We are stuck
Marketing Science needs a mindset shift [Chapter 2 of the book DEEP IMPLICIT]
DEEP IMPLICIT
Revolutionizing Marketing Insights. Complementing AI with Deep Science of Intuition
CONSUMERS ARE SMART
Hidden Marketing Law #5
THE BOTTLENECK LAW
Hidden Marketing Law No. 4
WIN WITH PURPOSE
The Hidden Marketing Law #3
FEEL MORE
Hidden Marketing Law #2
WIN THE YOUNG
Hidden Marketing Law #1
How Scoring Really Works for Churn, Upsell, and Cross-Sell
Most companies know they need to “use data” to prevent churn or to drive upselling and cross-selling.