Leedr is a digital marketing agency that produces the 10 min marketing podcast. This podcast helps you navigate the confusing world of marketing by giving you bite-sized actionable marketing tools, tips, and strategies to help you with your marketing. Find the show notes at leedr.io website: www.thesweatshop.com.au music: www.bensound.com
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Ever had an ad follow you around the internet like an overly keen puppy? That’s retargeting — and when it’s done well, it’s pure marketing magic. In this episode, we unpack how to remind potential customers you exist without driving them up the wall. Learn how to time your ads, tailor your message, and stay helpful (not creepy). If you want your brand to be remembered for the right reasons, not…
Running ads used to feel like throwing darts in the dark — guess, test, hope. But not anymore. In this episode, we unpack how AI is rewriting the digital advertising playbook for small businesses. From smarter targeting to auto-generated ads and real-time optimisation, discover how clever tech is making campaigns faster, sharper and way more affordable. If you’ve ever wished your marketing could…
Trying to decide whether Google Ads or Facebook Ads will actually bring in leads (and not just clicks)? In this episode, we break down how Google lets you catch folks who are already searching (great when you need leads now) and how Facebook helps you reach people before they even know they need you (ideal for brand building and nurturing). We also share when to lean on one, when to use both, and…
Want to know what kind of digital ads actually perform best in 2025 — no fluff, just what works? In this episode, we dive into the ad formats that are stealing the show (think short-videos, mobile-first verticals, carousel ads, and lead-form creatives), why retargeting and AI-generated variations are now must-haves, and how to stretch dollars while keeping things trendy. If you want ads that…
Thinking about running your own digital ads vs hiring an agency — but can’t decide which way to go? In this episode, we break down the real pros, cons, and costs of both DIY ad management and bringing in the experts. You’ll learn when doing it yourself makes sense (low cost, lots of control, but more learning curve) — and when an agency can save you time, headaches, and maybe even money in the…
Want to know why your digital ads aren’t “working”… yet? In this episode, we unpack what to realistically expect when launching ads — from the early “learning phase” (impressions and clicks, few conversions) to the point where things take off. We’ll talk timelines (3-7 days, 1-3 weeks, 4+ weeks), what signs point to progress even before sales, and when to tweak vs. pause your campaigns. If you’re…
Think running digital ads is only for tech-savvy pros? Spoiler: it’s not. In this episode, we’ll walk you through the simplest way to launch ads that actually work — without the jargon, overwhelm, or need for expert status. If you’re ready to make ads feel easy (and effective), listen to the episode! Read More - https://www.leedr.io/post/the-easiest-way-to-run-digital-ads-without-being-an-expert
Think successful ad campaigns need pricey agencies? Not anymore! This episode breaks down how to set clear goals, pick the right platform, and craft ads that actually work — all on a budget. Get ready to DIY your way to ad success — listen to the episode! Read More - https://www.leedr.io/post/how-to-create-a-successful-ad-campaign-without-hiring-an-agency
Not sure whether to put your ad budget behind Facebook or Instagram? Let’s break it down: Facebook’s your go-to if you’re after local leads, bookings, or value older audiences with hefty text and precise retargeting—plus, it tends to deliver clicks at a lower cost. Instagram, on the other hand, thrives on eye-catching visuals, short-form video magic, and buzz-worthy engagement—perfect if you're…
Dive into our latest episode for a playful yet enlightening breakdown of how Google Ads can give small businesses a powerful boost—without breaking the bank. We’ll unpack the magic behind ad auctions, show you how targeting—like keywords, quality score, and budgets—puts your brand in front of customers at the perfect moment, and highlight why setting clear goals and tracking conversions could mean…
